Названа самая популярная социальная сеть в Рунете

Всероссийский центр изучения общественного мнения (ВЦИОМ) провел исследования о популярности социальных сетей в российском Интернете, выяснилось, что каждый второй пользователь Интернета посещает социальные сети (52%). 

Типичный пользователь подобных ресурсов — это житель Северо-Западного округа (71%), 18-24-летний (75%), с высоким уровнем образования (57%) и материального положения (65%). 3% сообщили, что прекратили пользоваться социальными сетями. 35% никогда не посещали подобные ресурсы, а 8% не знают, что это такое. 

По данным ВЦИОМ, самая популярная социальная сеть — «Вконтакте», ее ежедневно посещает каждый третий пользователь Интернета (31%), а еще 23% делают это еженедельно. На втором месте — «Одноклассники» (21 и 28% соответственно). 

Что касается остальных социальных сетей, то ими большинство опрошенных не пользуются: это Twitter (87%), Blog.ru (86%), Facebook, MySpace (по 85%), Liveinternet (84%), Livejournal и Mamba (по 83%), Я.ру и Мой круг (по 81%), Блоги@Mail.ru (67%). 

Регистрация в самых популярных социальных сетях была наиболее распространена с 2007 по 2009 годы: в этот период зарегистрировалось большинство пользователей «Одноклассников» (50%) и «Вконтакте» (47%). Вторая волна регистрации в этих ресурсах приходится на последний год — полгода : в этот период регистрация в сети «Вконтакте» была даже более активной (28% против 23% соответственно). Далее, с большим отрывом следуют сети «Мой Мир» (в ней от года до трех лет назад зарегистрировались 34%, от года до полугода назад — 31%) и «Мой круг» (28 и 13% соответственно). 

Что касается остальных социальных сетей, то большинство их пользователей не могут вспомнить, как давно они зарегистрированы на этих ресурсах (55-84%). 

В ситуации выбора одной социальной сети из множества существующих, большинство опрошенных выбрали бы «Вконтакте» (35%). 27% предпочли бы пользоваться «Одноклассниками». Прочие социальные сети выбрали бы не более 2% опрошенных. «Вконтакте» выбирают, в первую очередь, 18-24-летние сограждане (51%), «Одноклассники» — 45-59-летние респонденты (40%). 

07:30, 26.05.2010 г. — VestiRegion.ru

VestiRegion.ru → Общество → Названа самая популярная социальная сеть в Рунете

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